THE MOST VERSATILE SPORTS AND HYDRATION DRINK
In 2011, Kyle Coleman initiated a pivotal LinkedIn connection with Sports RD, Tavis Piattoly, to deepen his understanding of sports nutrition. This virtual mentorship blossomed, equipping Kyle with invaluable insights that would later assist in guiding Pablo Sandoval to a remarkable 30-pound weight loss in 30 days, setting the stage for Sandoval's MVP performance in the 2012 World Series. Kyle's expertise also extended to the NBA, where he significantly influenced Devin Booker's dietary habits as his personal chef during the 2017/2018 season, fostering the future all-star's commitment to healthy eating.
Upon leaving Sprouts Farmers Market in 2016, where he honed his skills as the Private Label Global Sourcing Manager and Culinary Manager, Kyle embarked on a new venture. Inspired by his rich background and a transformative conversation with Piattoly, which included the revelation of three foundational beverage formulations in his inbox—a hydration formula, a sports drink formula, and an energy drink formula—Kyle was propelled to innovate.
This enlightening two-hour dialogue with Piattoly prompted Kyle to reconvene with Roxanne Lord, a former Sprouts colleague and the beverage category manager. In the spirit of creativity, they forged the identity of their future product over happy hour, giving birth to a brand name and logo that would soon represent their vision.
Aware of the retail hurdles associated with launching multiple SKUs from a nascent brand, Kyle ingeniously merged the sports drink and hydration formulations. This fusion resulted in the creation of the first all-natural Sports & Hydration Beverage, uniquely positioned to be diabetic-friendly, enhance fat oxidation, safeguard dental health for children, and sustain energy for 3-4 hours post-consumption. Designed for versatility, this innovative beverage is suitable for consumption before, during, and after physical activities.
This strategic approach was driven by a commitment to authenticity and excellence, challenging the prevailing narrative around sports drinks and their efficacy as a fuel source for athletes. Liquid Fuel was crafted in response to direct feedback from athletes and the specific needs identified by sports dietitians. By refusing to compromise on quality and taste, Liquid Fuel stands as a testament to the brand's dedication to redefining sports hydration, offering great-tasting, high-quality fuel for athletes and active individuals alike.
Copyright © 2024 Liquid Fuel - All Rights Reserved.
Powered by Technacal Solutions