Our Story

In 2011, via LinkedIn Kyle Coleman connected with Sports RD, Tavis Piattoly wanting to learn about sports nutrition. That connection grew into an online relationship that provided insightful knowledge that aided Kyle in helping Pablo Sandoval lose 30 lbs. in 30 days prior to his 2012 World Series MVP Season. Kyle also served as Devin Booker's’ personal chef during the 2017/2018 NBA Season helping the future all-star achieve healthy eating habits.

After departing Sprouts Farmers Market in 2016 Kyle decided to launch a beverage company, based on lessons learned as Private Label Global Sourcing Manager and Culinary Manager. While discussing “This idea Tavis says, “check your inbox”.

Inside it contains 3 base formulations.

• A hydration formula
• A sports drink formula
• An energy drink formula

That 2-hour call led Kyle to invite his former Sprouts colleague Roxanne Lord the beverage category manager to happy hour. Over festive libations they conceptualized a name and logo…

Knowing the challenges of getting 4 SKUs from a new company on retailers’ shelves would be challenge let alone 8 SKU's s for 2 different lines (hydration beverage and sports drink). Kyle decided to combine the Sports Drink & Hydration formulas creating the 1st all-natural Sports & Hydration Beverage that's diabetic friendly, increases fat oxidation, teeth friendly for kids, studied in diabetics for athletes and kids and maintains energy levels 3-4 hours after consumption. Which can also be used Pre, During, and Post activity!

For far too long consumers have been led to believe that Sports Drinks provide high quality fuel for athletes when in fact they do not.

We asked athletes what they wanted. We asked sports dietitians what they needed. No cutting corners... Just great tasting Liquid Fuel.